Privacy policy

PRIVACY POLICY
Last updated: 10 April 2026

1. DATA CONTROLLER

This website is operated by:

The Silk Road
Société par actions simplifiée (SAS)
RCS Paris: 103 431 649
Registered office: 61 rue de Lyon, 75012 Paris, France
Email: support@tsrparis.com

The Silk Road acts as the data controller for all personal data collected via this website.

2. SCOPE

This Privacy Policy applies to all personal data collected through the website https://tsrparis.com/ and related services.

3. CATEGORIES OF DATA COLLECTED

We may collect and process the following categories of personal data:

Identity & Contact Data

  • First and last name

  • Email address

  • Phone number

  • Billing and shipping address

Transaction Data

  • Order details and purchase history

  • Payment information (processed securely via third-party providers)

Technical & Usage Data

  • IP address

  • Device type and identifiers

  • Browser type and version

  • Pages visited, time spent, and navigation paths

Cookies & Tracking Data

  • Session identifiers

  • Preferences and settings

  • Analytics data

4. PURPOSES AND LEGAL BASES

We process personal data strictly for the following purposes:

Purpose Legal Basis
Order processing and delivery Contractual necessity
Customer support Contractual necessity
Fraud detection and prevention Legitimate interest
Website improvement and analytics Legitimate interest / Consent
Legal and regulatory compliance Legal obligation
Marketing communications Consent

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to operate and improve our website.

Strictly necessary cookies are always active.
Non-essential cookies (analytics, marketing) are used only with your prior consent via our cookie banner.

You may withdraw or modify your consent at any time.

6. DATA SHARING

We share personal data only with trusted third parties where necessary:

  • Shopify (website hosting and infrastructure)

  • Payment processors

  • Logistics and shipping partners

  • Analytics providers (e.g., Google Analytics)

All partners are contractually bound to ensure confidentiality and data protection.

We do not sell personal data.

7. INTERNATIONAL DATA TRANSFERS

Personal data may be transferred outside the European Economic Area (EEA), including to the United States.

Where such transfers occur, we ensure appropriate safeguards, including:

  • European Commission Standard Contractual Clauses (SCCs)

  • Transfers to organizations with adequate data protection frameworks

8. DATA RETENTION

Personal data is retained only for as long as necessary:

  • Customer and order data: duration of contract + legal retention period

  • Accounting records: up to 10 years (French legal requirement)

  • Marketing data: until consent is withdrawn

9. YOUR RIGHTS (GDPR)

Under GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, contact: support@tsrparis.com

You also have the right to lodge a complaint with the French authority:
CNIL (Commission Nationale de l'Informatique et des Libertés)

10. DATA SECURITY

We implement appropriate technical and organizational measures to protect personal data.

However, no system is completely secure. We cannot guarantee absolute security.

11. THIRD-PARTY LINKS

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

12. FAILURE TO PROVIDE DATA

Providing certain personal data is necessary for order processing.
Failure to provide required data may result in inability to complete transactions.

13. AUTOMATED DECISION-MAKING

We do not carry out automated decision-making or profiling that produces legal effects on users.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time.
Changes will be posted with an updated date.

15. CONTACT

For any privacy-related inquiries:

The Silk Road
61 rue de Lyon
75012 Paris
France

Email: support@tsrparis.com